有多少广告支出流失到负面评论中？
您的广告预算
通过审核广告下的有害评论，您预计可以恢复的增量收入。这是 $276.5k/year.
基准ROAS
+48% 提升
有害评论
每月
广告支出
污染的 / 每月
投资回报率对比
FeedGuardians费用
Your ad spend is well-protected. Automation can still lift ROAS another 10–20%.
我们如何计算您的 广告支出泄漏
Comment volume by ad spend
Meta reports an average of 12 comments per $100 of ad spend on conversion campaigns. TikTok runs closer to 18 because of lower commenting friction. Your total monthly ad spend drives the base comment volume.
Harmful comment ratio
Between 14% and 22% of ad comments are harmful — spam, scams, negativity, competitor bait, or off-topic distractions. The platform you run on, your industry, and your creative quality all shift this number. Beauty and fitness brands see the highest harmful rates; SaaS sees the lowest.
CTR and CVR penalty
Comments are visible on every impression. Research from Meta and BrandBastion shows CTR drops 15–28% and post-click CVR drops another 12–24% when the first three comments are visibly negative. Those two penalties compound against your entire impression volume — not just the users who read the comments.
Recoverable ROAS
BrandBastion published data shows customers average a 48% ROAS lift after deploying automated moderation. We cap the lift based on what you already have in place: 48% ceiling for no moderation, 22% for manual review, 14% for native platform filters.
来自 付费媒体团队的问题
We model three inputs: the volume of comments your ad spend typically generates, the share of those comments that are harmful (spam, negativity, competitor bait, scams), and the CTR/CVR penalty those comments apply to the surrounding ad impressions. The model uses published research from Meta and TikTok on ad comment visibility, combined with aggregated benchmarks from brands running comment moderation. Actual numbers vary, but the output gives a defensible directional estimate for internal budget conversations.
Comments sit directly under your ad creative and are visible to every impression. When prospects see complaints, scam warnings, or competitor mentions in the first three comments, CTR drops 15–28% and post-click conversion drops another 12–24%. Meta and TikTok both show ads with comments visible by default, so every unmoderated negative comment compounds across the entire impression volume.
BrandBastion published case data showing their enterprise customers saw an average 48% ROAS uplift after implementing AI comment moderation on Meta ads. We use this as the ceiling for the calculator. Your actual lift depends on how aggressive your current moderation is — brands with no moderation in place typically see the largest gains, while brands with manual moderation already running tend to see 15–25% incremental lift when switching to AI.
This calculator is specifically tuned for paid social because paid comments have a direct, measurable dollar impact on ROAS. Organic comment moderation has value too — brand safety, community health, response time — but the ROI is harder to quantify. For organic-focused brands, see our comment moderation ROI calculator which is scoped to time savings and engagement.
FeedGuardians moderates comments on Instagram, Facebook (including Meta Ads), TikTok, and Bluesky. Each platform has its own integration that hooks into the platform-native comment stream and acts in real time — hiding, deleting, or replying to comments the moment they appear on your ads.
Yes. You can connect a single platform, let FeedGuardians watch your ad comments for 7 days, and see a full report of what would have been hidden. No credit card required for the trial. Most brands see enough harmful comments flagged in the first 48 hours to justify the subscription.