API & Webhooks
APIs and webhooks are technical integration methods that allow different software systems to communicate. APIs enable on-demand data requests, while webhooks push real-time event notifications automatically.
阅读定义28 定义的术语
社交媒体术语表
社交媒体术语的全面指南。从审核和分析到参与和技术概念，了解每个品牌经理需要知道的关键术语。
Astroturfing
Astroturfing is the practice of creating fake grassroots engagement — making paid, coordinated, or bot-driven activity appear as organic public opinion.
阅读定义Brand Safety
Brand safety refers to the strategies and tools used to protect a brand's reputation by ensuring its advertising and social presence do not appear alongside harmful, offensive, or inappropriate content.
阅读定义Brigading
Brigading is a coordinated attack where a group of users flood a post, comment section, or account with negative comments, reports, or downvotes to overwhelm the target.
阅读定义Comment Farming
Comment farming is the practice of using bot accounts, engagement pods, or paid workers to generate large volumes of comments on social media posts to artificially inflate engagement metrics.
阅读定义Comment Filtering
Comment filtering is the process of automatically screening and managing comments on social media posts using keywords, AI models, or rule-based systems to remove unwanted or harmful content.
阅读定义Comment Spam
Comment spam refers to unsolicited, irrelevant, or promotional messages posted in comment sections of social media posts, blogs, and other online content. It degrades user experience and can harm brand reputation.
阅读定义Community Guidelines Violation
A community guidelines violation (CGV) occurs when a piece of content — a post, comment, or message — breaks a social media platform's published rules for acceptable behavior on the platform.
阅读定义Community Management
Community management is the practice of building, growing, and nurturing an engaged online audience around a brand through active moderation, conversation facilitation, and relationship building on social media.
阅读定义Content Moderation
Content moderation is the process of reviewing and filtering user-generated content to ensure it complies with platform guidelines, community standards, and brand safety requirements.
阅读定义Coordinated Inauthentic Behavior (CIB)
Coordinated Inauthentic Behavior (CIB) is Meta's term for networks of fake accounts working together to manipulate public discourse, deceive people about who is behind the activity, or artificially amplify content.
阅读定义Copypasta
Copypasta is text that is copied and pasted across many comment sections, posts, or messages — often used for spam, trolling, or viral memes that overwhelm comment sections.
阅读定义Dog Whistle
A dog whistle is coded language in comments that appears innocent to most readers but carries a hidden hateful, political, or discriminatory meaning understood by a specific in-group.
阅读定义Doxxing
Doxxing is the act of publicly revealing someone's private personal information (real name, address, phone number, workplace) online without their consent, typically to harass or intimidate.
阅读定义Engagement Bait
Engagement bait is content or comments deliberately designed to provoke reactions, replies, or shares by exploiting emotional triggers — typically controversy, outrage, or curiosity.
阅读定义Engagement Rate
Engagement rate is a social media metric that measures the level of interaction a piece of content receives relative to audience size, expressed as a percentage of likes, comments, shares, and saves.
阅读定义Fake Followers
Fake followers are bot-generated or purchased accounts that follow a social media profile to artificially inflate follower count without providing genuine engagement.
阅读定义Hate Raid
A hate raid is a coordinated mass attack on a live stream or social media account where large numbers of bot or troll accounts flood the target with hateful messages, slurs, and harassment.
阅读定义Impersonation
Impersonation is when someone creates a fake social media account that mimics a real person, brand, or organization to deceive followers or steal engagement.
阅读定义Restricted Word List
A restricted word list is a curated set of words and phrases that triggers automatic moderation actions when detected in social media comments, helping brands filter offensive, spammy, or harmful content.
阅读定义Sentiment Analysis
Sentiment analysis is the use of natural language processing and machine learning to identify and categorize the emotional tone behind text, determining whether content is positive, negative, or neutral.
阅读定义Shadow Banning
Shadow banning is the practice of silently restricting a user's content visibility without notifying them. The user can still post, but their content is hidden from other users or deprioritized by the platform's algorithm.
阅读定义Social Listening
Social listening is the practice of monitoring social media platforms for mentions of your brand, competitors, and industry topics to gain actionable insights about audience sentiment and market trends.
阅读定义Social Media Bot
A social media bot is an automated program that operates on social platforms to perform tasks like posting content, liking posts, following accounts, or generating comments without direct human involvement.
阅读定义Social Media Troll
A social media troll is a person who deliberately posts inflammatory, offensive, or disruptive content online to provoke emotional reactions and derail constructive conversations.
阅读定义Social Proof
Social proof is the psychological phenomenon where people look to the actions and opinions of others to guide their own decisions, widely leveraged in marketing through reviews, testimonials, and engagement metrics.
阅读定义Sock Puppet Account
A sock puppet account is a fake online identity created by someone who already has an account, used to deceive others by pretending to be a different person — often to support their own views, attack opponents, or evade bans.
阅读定义User-Generated Content (UGC)
User-generated content (UGC) is any content such as text, images, videos, or reviews created by users rather than brands. It serves as authentic social proof and drives engagement on social media platforms.
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