A statement of reasons is a clear, specific explanation that an online platform must give to a user when it restricts, removes, or demotes their content, as required by Article 17 of the EU Digital Services Act. It tells the affected user what action was taken, why, and how to appeal.
Under the Digital Services Act, when a hosting service restricts content because it is illegal or breaches the service's terms, it generally must provide the affected user with a statement of reasons. This statement explains the specific action taken (such as removal, demotion, or account restriction), the facts and circumstances behind it, whether automated tools were used, the legal or contractual basis for the decision, and the avenues available to challenge it. In-scope platforms also submit these statements to the EU's public Transparency Database, making content-moderation decisions far more visible and accountable than before. The statement of reasons turns moderation from an opaque action into a documented, contestable decision.
A compliant statement of reasons typically specifies the type of restriction applied and its scope, the reason for the action with reference to the illegal content or the specific terms breached, whether the decision was automated or human-made, and the redress options such as internal complaints, out-of-court dispute settlement, or judicial remedy. The aim is to give the affected user enough detail to understand and, if they wish, challenge the decision rather than being left guessing.
The statement-of-reasons requirement primarily binds the platforms, but it sets a transparency standard that increasingly shapes expectations everywhere. For brands, the underlying discipline is valuable: knowing exactly why each comment was hidden, on what rule, and by which system. Brands with this clarity are better at handling disputes from customers who feel unfairly moderated, at training their teams, and at proving they moderate consistently rather than arbitrarily.
FeedGuardians records the reason behind every moderation action, capturing which rule a comment triggered and what action was taken. This gives brands a ready-made internal record that mirrors the spirit of a statement of reasons: a clear, decision-by-decision log of what was hidden and why. When a customer questions why their comment disappeared, the brand can answer from a documented basis rather than guesswork, and the same log supports consistency reviews and reporting.
A customer asks why their comment was hidden. Because the action was logged with its triggering rule (a prohibited external link), the brand can explain the specific reason clearly instead of leaving the customer confused.
A brand notes which comments were auto-hidden by AI and which were removed by a human reviewer, mirroring the DSA requirement to disclose when automated tools were used.
A user believes their comment was wrongly removed. A documented reason lets the brand review the decision fairly and reinstate the comment if the rule was misapplied.
It is generally required whenever an in-scope hosting service restricts content or accounts on grounds of illegality or breach of its terms, such as removing, demoting, disabling, or restricting a post, comment, or account. The affected user must be told what happened and why, with limited exceptions (for example, certain deceptive high-volume commercial content).
The formal legal obligation sits with the platforms, not with individual advertisers. However, brands benefit from applying the same transparency internally: keeping a clear record of why each comment was hidden improves consistency, supports dispute handling, and demonstrates good-faith moderation if questioned.
It is a public database where in-scope platforms submit their statements of reasons, making moderation decisions across the EU visible and analysable. It is a major step toward accountability, showing the scale and rationale of content actions that were previously invisible.
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