Question 1

What does "comment SLA" actually mean?

Accepted Answer

Comment SLA = the maximum time you commit to taking before responding to a comment. Most ad-running brands aim for under 1 hour. The lower the target, the bigger the team you need — this calculator shows the math.

Question 2

Why does response time matter for ROI?

Accepted Answer

Studies of paid social show: response within 1 hour → up to +40% conversion. 4 hours → roughly equal to no-response. After 24 hours, late replies actually hurt trust because other prospects have already seen the unanswered comment. Slow comment response is the silent killer of ROAS.

Question 3

What's "comment leakage"?

Accepted Answer

Comments your team won't reach within the SLA target. If you have 200 comments per day and capacity for 80, you have 60% leakage — those comments either go unaddressed or get replied to so late that they've already done damage.

Question 4

How is the cost-of-leakage estimated?

Accepted Answer

Each leaked comment under a paid ad has an opportunity cost: missed conversions, eroded trust, and (worst case) a public complaint that goes viral. We use a conservative $2.50 per leaked comment as the baseline — based on industry-average customer LTV impact.

Question 5

Does this account for spam comments?

Accepted Answer

Yes. Spam volume reduces the comments your team needs to actually answer, but only if you have automated filtering set up. Without it, your team still wastes time scrolling past spam to find real questions. Toggle "spam auto-filter" on to see the team-time savings.

Question 6

How does FeedGuardians help here?

Accepted Answer

FeedGuardians automatically filters spam, replies to common questions with AI, and routes only the comments that actually need a human. Most clients drop their effective comment volume by 60–80% — meaning their existing team easily clears the SLA on the remaining ones.

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