API & Webhooks
APIs and webhooks are technical integration methods that allow different software systems to communicate. APIs enable on-demand data requests, while webhooks push real-time event notifications automatically.
Read definition28 terms defined
Social Media Glossary
A comprehensive guide to social media terminology. From moderation and analytics to engagement and technical concepts, learn the key terms every brand manager needs to know.
Astroturfing
Astroturfing is the practice of creating fake grassroots engagement — making paid, coordinated, or bot-driven activity appear as organic public opinion.
Read definitionBrand Safety
Brand safety refers to the strategies and tools used to protect a brand's reputation by ensuring its advertising and social presence do not appear alongside harmful, offensive, or inappropriate content.
Read definitionBrigading
Brigading is a coordinated attack where a group of users flood a post, comment section, or account with negative comments, reports, or downvotes to overwhelm the target.
Read definitionComment Farming
Comment farming is the practice of using bot accounts, engagement pods, or paid workers to generate large volumes of comments on social media posts to artificially inflate engagement metrics.
Read definitionComment Filtering
Comment filtering is the process of automatically screening and managing comments on social media posts using keywords, AI models, or rule-based systems to remove unwanted or harmful content.
Read definitionComment Spam
Comment spam refers to unsolicited, irrelevant, or promotional messages posted in comment sections of social media posts, blogs, and other online content. It degrades user experience and can harm brand reputation.
Read definitionCommunity Guidelines Violation
A community guidelines violation (CGV) occurs when a piece of content — a post, comment, or message — breaks a social media platform's published rules for acceptable behavior on the platform.
Read definitionCommunity Management
Community management is the practice of building, growing, and nurturing an engaged online audience around a brand through active moderation, conversation facilitation, and relationship building on social media.
Read definitionContent Moderation
Content moderation is the process of reviewing and filtering user-generated content to ensure it complies with platform guidelines, community standards, and brand safety requirements.
Read definitionCoordinated Inauthentic Behavior (CIB)
Coordinated Inauthentic Behavior (CIB) is Meta's term for networks of fake accounts working together to manipulate public discourse, deceive people about who is behind the activity, or artificially amplify content.
Read definitionCopypasta
Copypasta is text that is copied and pasted across many comment sections, posts, or messages — often used for spam, trolling, or viral memes that overwhelm comment sections.
Read definitionDog Whistle
A dog whistle is coded language in comments that appears innocent to most readers but carries a hidden hateful, political, or discriminatory meaning understood by a specific in-group.
Read definitionDoxxing
Doxxing is the act of publicly revealing someone's private personal information (real name, address, phone number, workplace) online without their consent, typically to harass or intimidate.
Read definitionEngagement Bait
Engagement bait is content or comments deliberately designed to provoke reactions, replies, or shares by exploiting emotional triggers — typically controversy, outrage, or curiosity.
Read definitionEngagement Rate
Engagement rate is a social media metric that measures the level of interaction a piece of content receives relative to audience size, expressed as a percentage of likes, comments, shares, and saves.
Read definitionFake Followers
Fake followers are bot-generated or purchased accounts that follow a social media profile to artificially inflate follower count without providing genuine engagement.
Read definitionHate Raid
A hate raid is a coordinated mass attack on a live stream or social media account where large numbers of bot or troll accounts flood the target with hateful messages, slurs, and harassment.
Read definitionImpersonation
Impersonation is when someone creates a fake social media account that mimics a real person, brand, or organization to deceive followers or steal engagement.
Read definitionRestricted Word List
A restricted word list is a curated set of words and phrases that triggers automatic moderation actions when detected in social media comments, helping brands filter offensive, spammy, or harmful content.
Read definitionSentiment Analysis
Sentiment analysis is the use of natural language processing and machine learning to identify and categorize the emotional tone behind text, determining whether content is positive, negative, or neutral.
Read definitionShadow Banning
Shadow banning is the practice of silently restricting a user's content visibility without notifying them. The user can still post, but their content is hidden from other users or deprioritized by the platform's algorithm.
Read definitionSocial Listening
Social listening is the practice of monitoring social media platforms for mentions of your brand, competitors, and industry topics to gain actionable insights about audience sentiment and market trends.
Read definitionSocial Media Bot
A social media bot is an automated program that operates on social platforms to perform tasks like posting content, liking posts, following accounts, or generating comments without direct human involvement.
Read definitionSocial Media Troll
A social media troll is a person who deliberately posts inflammatory, offensive, or disruptive content online to provoke emotional reactions and derail constructive conversations.
Read definitionSocial Proof
Social proof is the psychological phenomenon where people look to the actions and opinions of others to guide their own decisions, widely leveraged in marketing through reviews, testimonials, and engagement metrics.
Read definitionSock Puppet Account
A sock puppet account is a fake online identity created by someone who already has an account, used to deceive others by pretending to be a different person — often to support their own views, attack opponents, or evade bans.
Read definitionUser-Generated Content (UGC)
User-generated content (UGC) is any content such as text, images, videos, or reviews created by users rather than brands. It serves as authentic social proof and drives engagement on social media platforms.
Read definitionReady to Try AI-Powered Comment Moderation?
Put these concepts into practice. Start your free trial and protect your brand's social media comments.
7-day free trial