Catch brand crises 4 hours before they hit Twitter
Brand crises start in the comment section hours before they trend. FeedGuardians tracks sentiment on every post in real time, builds a baseline of what "normal" looks like for your brand, and alerts your team the moment something shifts.
Start Free TrialAvg head start over public crisis cycle
By the time you hear about the crisis, the first hour is already lost
Every PR crisis starts small. Three angry comments become 30, become 300, become a screenshot on Twitter. By the time a journalist emails you, the narrative is already written. Your PR playbook is running in catch-up mode. The information you needed was in your own comment section — but nobody was watching it in real time.
Real-time sentiment baselines and automated alerts
FeedGuardians establishes a 7-day baseline of what normal sentiment looks like for every one of your accounts. When a comment cluster breaks that baseline — a sudden negative spike, a sharp tone shift, or a burst of comments mentioning a specific keyword — the system fires an alert within 60 seconds. Slack, email, PagerDuty, Opsgenie. Route it wherever your PR team lives.
What this unlocks
Per-brand baselines
What counts as a crisis for one brand is normal Tuesday for another. FeedGuardians calibrates alerts to your specific history.
Multi-threshold escalation
Alert PR at 10 negative comments/hour, legal at 30, CEO at 100. Different severities route to different teams automatically.
Alert with context, not noise
Every alert includes the sample comments that triggered it, the trend chart, and a predicted trajectory. Your team can act in seconds, not minutes.
Cross-platform monitoring
Is the crisis spreading from Instagram to TikTok to Facebook? FeedGuardians shows the blast radius in real time across every connected account.
One-click hold-for-review
During an active crisis, pause new comments across every account instantly to buy the PR team room to respond.
Post-crisis timeline report
Exportable timeline showing exactly when sentiment started drifting and how fast. Critical for post-mortems and leadership briefings.
From setup to results
Connect your accounts
Meta, TikTok, YouTube — every account you manage connects via OAuth in minutes.
Baseline runs for 7 days
FeedGuardians observes normal comment sentiment for a week and builds a statistical baseline for your brand.
Configure alert thresholds
Set severity levels and route each level to different teams. Slack, email, PagerDuty, Opsgenie.
Alerts fire when sentiment drifts
Within 60 seconds of an abnormal negative cluster, your team gets the sample comments, the trend, and a predicted trajectory.
Best for
- PR and crisis communication teams
- Brand safety leads at mid-market and enterprise brands
- Challenger brands sensitive to viral moments
- Agencies managing crisis-prone client accounts
- DTC brands that want early warning on reputation issues
Works on
One subscription covers all connected platforms. No per-platform upcharge.
Common questions
A statistically significant deviation from your brand's 7-day baseline. The specific threshold is configurable — typically a sudden spike in negative comments, a sharp drop in sentiment score, or a burst of comments referencing a specific new keyword. FeedGuardians calibrates to your brand history so it does not fire false alarms for normal volatility.
Under 60 seconds from the moment the abnormal cluster is detected. Alerts include the sample comments that triggered the alert, the trend chart, and a predicted trajectory if the pattern continues.
Slack channels, email chains, PagerDuty, and Opsgenie are supported. You can configure different thresholds and different routing for business hours vs after-hours, and different escalation paths for different brands or regions.
False alarms train the model. When you mark an alert as a false positive, the baseline is refined so similar patterns are less likely to fire in the future. Most teams see false-positive rates drop significantly after the first 2 weeks.
No, it complements them. Social listening tools (Brandwatch, Mention, Meltwater) monitor @-mentions and hashtags — public conversations referencing your brand. FeedGuardians monitors your own comment sections, which is where crises usually start before they break into public. The two work best together.
No. The system alerts — it does not auto-lock-down. Any crisis-level action (hold all comments, disable auto-reply, switch to manual review) is a human decision triggered by the alert. You stay in control during a crisis.
Ship this in 2 minutes
Connect your account, enable the feature, and see it working on your next comment.
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