Auto-deliver lead magnets via Instagram DM — no email gate, no friction
A comment is a higher-intent signal than an email opt-in. Skip the form, send the PDF, capture the email inside the DM if you still want it.
4 steps to live
Upload the lead magnet
PDF, video, or external Notion/Drive link. Hosted on FG or self-hosted with link.
Set keyword on the relevant post
"GUIDE", "PDF", "FREEBIE" — match the CTA on the post.
Soft email opt-in inside the DM
After delivering the magnet, ask "Want the rest in your inbox?" — capture email there.
Sync to your ESP
Native Klaviyo + HubSpot integration. Or Zapier for everything else.
Marketing consultant drops a free template
Illustrative scenario — not a real customer.
A consultant posts a Reel breaking down a marketing framework. CTA: "Comment TEMPLATE to get the free Notion doc I use with clients."
2,840 template downloads, 1,107 email opt-ins (39% conversion), 47 booked discovery calls, 8 closed clients at $2,500/mo retainer = $240k ARR.
Ready-made flows
PDF + email capture
Keyword "PDF"
PDF link + email opt-in ask
Video tutorial gate
Keyword "VIDEO"
YouTube link + sequence trigger
Free template / swipe file
Keyword "TEMPLATE"
Notion/Drive link + soft email ask
Common mistakes
Gating the magnet behind email before delivery
Deliver first. Ask for email inside the DM after. Trust > friction.
Not following up the lead magnet with a sequence
Add a 3–5 message sequence: deliver → check-in → soft offer.
Generic "leadmagnet" keyword
Match the post — if you said "comment TEMPLATE", use TEMPLATE as keyword.
FAQ
In our 500+ brand sample, comment-to-DM delivers 4–6x the conversion of a landing-page funnel for the same Instagram audience.
Set this up in 5 minutes
7-day free trial. No credit card. Free forever tier (50 msgs/mo).