Instagram DM Sales Automation — AI Agent that Qualifies and Closes
DM Sales Automation

Close sales inside Instagram DM — without copy-pasting from a script

AI conversational agent (Q2 2026 beta) that qualifies, recommends, and closes inside the DM. Goal-aware, brand-voice trained, hands off to human at intent signals.

11×
Lift vs static DM script
24/7
Sales coverage
Goal-aware
AI agent
<30s
Response time
How it works

4 steps to live

01

Train the AI on your products

Upload product catalog, FAQ, objections + answers. Agent learns brand voice from 5–10 sample DMs.

02

Define the sales goal per flow

"Book a demo", "checkout link", "DM-to-cart". Agent works backward from goal.

03

Set hand-off triggers

High-intent signals (price ask, "ready to buy") route to human inbox.

04

Track DM-to-revenue attribution

Native Shopify and HubSpot. See which DM led to which order.

Hypothetical example

DTC supplement brand

Illustrative scenario — not a real customer.

A supplement brand runs a Reel about a new pre-workout. Customer DMs in.

is the pre-workout caffeine free?
Great question — we have two pre-workouts. Pre-Lift Original (200mg caffeine) and Pre-Lift Stim-Free (zero caffeine, beta-alanine + citrulline). Are you trying to avoid caffeine for late workouts, or sensitivity in general?
late workouts mostly
Stim-Free is exactly what you want then. Same pump, no sleep impact. We've got a starter bundle: 30 servings + free shaker for $39 (vs $52 separately). Want me to drop the link?
yes please
Here you go: example.com/stim-free-bundle 💪 Code DM10 for 10% off if you order in next hour.
Result

Hypothetical: agent handles 600 DMs/day. ~14% close to purchase at avg $42 = $35k/month from DM-driven sales the brand previously did manually.

Templates

Ready-made flows

DTC product recommendation

Trigger

Any product question

Outcome

AI qualifies, recommends, sends checkout link

B2B demo booking

Trigger

"interested" or pricing keywords

Outcome

AI qualifies fit, books Calendly slot

Cart recovery

Trigger

Customer abandoned checkout

Outcome

AI re-engages with discount + Q

Watch out

Common mistakes

×

Letting AI close every conversation without hand-off

Set hand-off triggers on high-intent signals. AI is a 90% solution, not 100%.

×

No goal defined per flow

Define explicit goal — book demo, send checkout, capture email. AI works backward from there.

×

Generic "helpful assistant" voice

Train on 5–10 of your real DMs so brand voice is consistent.

FAQ

Beta in Q2 2026. Today: keyword-triggered + brand-voice scripted DMs. AI brand-voice on comments is live now.

Set this up in 5 minutes

7-day free trial. No credit card. Free forever tier (50 msgs/mo).