API & Webhooks
APIs and webhooks are technical integration methods that allow different software systems to communicate. APIs enable on-demand data requests, while webhooks push real-time event notifications automatically.
정의 읽기28 정의된 용어
소셜 미디어 용어집
소셜 미디어 용어에 대한 포괄적인 가이드. 모더레이션과 분석에서 참여 및 기술 개념까지, 모든 브랜드 매니저가 알아야 할 주요 용어를 배워보세요.
Astroturfing
Astroturfing is the practice of creating fake grassroots engagement — making paid, coordinated, or bot-driven activity appear as organic public opinion.
정의 읽기Brand Safety
Brand safety refers to the strategies and tools used to protect a brand's reputation by ensuring its advertising and social presence do not appear alongside harmful, offensive, or inappropriate content.
정의 읽기Brigading
Brigading is a coordinated attack where a group of users flood a post, comment section, or account with negative comments, reports, or downvotes to overwhelm the target.
정의 읽기Comment Farming
Comment farming is the practice of using bot accounts, engagement pods, or paid workers to generate large volumes of comments on social media posts to artificially inflate engagement metrics.
정의 읽기Comment Filtering
Comment filtering is the process of automatically screening and managing comments on social media posts using keywords, AI models, or rule-based systems to remove unwanted or harmful content.
정의 읽기Comment Spam
Comment spam refers to unsolicited, irrelevant, or promotional messages posted in comment sections of social media posts, blogs, and other online content. It degrades user experience and can harm brand reputation.
정의 읽기Community Guidelines Violation
A community guidelines violation (CGV) occurs when a piece of content — a post, comment, or message — breaks a social media platform's published rules for acceptable behavior on the platform.
정의 읽기Community Management
Community management is the practice of building, growing, and nurturing an engaged online audience around a brand through active moderation, conversation facilitation, and relationship building on social media.
정의 읽기Content Moderation
Content moderation is the process of reviewing and filtering user-generated content to ensure it complies with platform guidelines, community standards, and brand safety requirements.
정의 읽기Coordinated Inauthentic Behavior (CIB)
Coordinated Inauthentic Behavior (CIB) is Meta's term for networks of fake accounts working together to manipulate public discourse, deceive people about who is behind the activity, or artificially amplify content.
정의 읽기Copypasta
Copypasta is text that is copied and pasted across many comment sections, posts, or messages — often used for spam, trolling, or viral memes that overwhelm comment sections.
정의 읽기Dog Whistle
A dog whistle is coded language in comments that appears innocent to most readers but carries a hidden hateful, political, or discriminatory meaning understood by a specific in-group.
정의 읽기Doxxing
Doxxing is the act of publicly revealing someone's private personal information (real name, address, phone number, workplace) online without their consent, typically to harass or intimidate.
정의 읽기Engagement Bait
Engagement bait is content or comments deliberately designed to provoke reactions, replies, or shares by exploiting emotional triggers — typically controversy, outrage, or curiosity.
정의 읽기Engagement Rate
Engagement rate is a social media metric that measures the level of interaction a piece of content receives relative to audience size, expressed as a percentage of likes, comments, shares, and saves.
정의 읽기Fake Followers
Fake followers are bot-generated or purchased accounts that follow a social media profile to artificially inflate follower count without providing genuine engagement.
정의 읽기Hate Raid
A hate raid is a coordinated mass attack on a live stream or social media account where large numbers of bot or troll accounts flood the target with hateful messages, slurs, and harassment.
정의 읽기Impersonation
Impersonation is when someone creates a fake social media account that mimics a real person, brand, or organization to deceive followers or steal engagement.
정의 읽기Restricted Word List
A restricted word list is a curated set of words and phrases that triggers automatic moderation actions when detected in social media comments, helping brands filter offensive, spammy, or harmful content.
정의 읽기Sentiment Analysis
Sentiment analysis is the use of natural language processing and machine learning to identify and categorize the emotional tone behind text, determining whether content is positive, negative, or neutral.
정의 읽기Shadow Banning
Shadow banning is the practice of silently restricting a user's content visibility without notifying them. The user can still post, but their content is hidden from other users or deprioritized by the platform's algorithm.
정의 읽기Social Listening
Social listening is the practice of monitoring social media platforms for mentions of your brand, competitors, and industry topics to gain actionable insights about audience sentiment and market trends.
정의 읽기Social Media Bot
A social media bot is an automated program that operates on social platforms to perform tasks like posting content, liking posts, following accounts, or generating comments without direct human involvement.
정의 읽기Social Media Troll
A social media troll is a person who deliberately posts inflammatory, offensive, or disruptive content online to provoke emotional reactions and derail constructive conversations.
정의 읽기Social Proof
Social proof is the psychological phenomenon where people look to the actions and opinions of others to guide their own decisions, widely leveraged in marketing through reviews, testimonials, and engagement metrics.
정의 읽기Sock Puppet Account
A sock puppet account is a fake online identity created by someone who already has an account, used to deceive others by pretending to be a different person — often to support their own views, attack opponents, or evade bans.
정의 읽기User-Generated Content (UGC)
User-generated content (UGC) is any content such as text, images, videos, or reviews created by users rather than brands. It serves as authentic social proof and drives engagement on social media platforms.
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