Send a welcome DM to every new Instagram follower
Triggered on follow event. Personalized, on-brand, with a soft offer. The first 60 seconds set the tone for the relationship.
4 실행 단계
Connect Instagram via OAuth
Authorize follower-event webhook (Meta Graph API).
Compose welcome DM
Personalize with username. Soft offer (lead magnet, free guide, or "what brought you here?").
Set frequency cap
1 welcome per follower per 90 days. Stops re-DMing if they unfollow + refollow.
Track replies + tag
Auto-tag responders for follow-up sequences.
Coach welcomes a new follower
설명 시나리오 — 실제 고객이 아님.
A coach gets a new follower from a viral Reel.
Hypothetical: 800 new followers/mo. 320 welcome-DM replies (40%), 96 leads captured (12%), 18 booked calls, 4 closed at $5k = $20k attributable to welcome DM.
기성 흐름
Lead magnet welcome
New follower
DM with PDF + soft Q
Discount welcome (DTC)
New follower
DM with first-order code
Survey welcome (B2B)
New follower
DM with 1-Q survey + qualifying
일반적인 실수
Generic "thanks for following" with no value
Lead with a specific offer or question. 40% reply rate vs 5%.
Hard sell in welcome DM
Soft Q + free resource. Hard sell on reply.
No frequency cap (re-DMs unfollow/refollow loops)
Cap 1 welcome per follower per 90 days.
자주 묻는 질문
Yes — follower events open the DM window per Meta API rules.