Send a tracked link via Instagram DM the moment someone comments
No more "link in bio" friction. A comment fires a DM with the link the user wanted, with full UTM + click tracking attached.
4 passos para ao vivo
Define the link + UTMs
Drop the URL. UTMs auto-add (utm_source=instagram, utm_medium=dm, utm_campaign=<your tag>).
Pick the keyword
Specific to the campaign — "DROP", "LINK", or your product name.
Compose the DM around the link
Don't just dump the URL. Add 1–2 sentences of context + a follow-up question.
Track click in dashboard
See click counts, click-through-rate, and (with HubSpot/Shopify integration) attribution all the way to revenue.
DTC brand drops a new product
Cenário ilustrativo — não é um cliente real.
A DTC brand teases a new SKU on a Reel. CTA: "Comment DROP to get the early link before public launch."
2,140 link clicks, 312 purchases at avg $48 = $14,976 attributable revenue from a single Reel + DM link flow. Full UTM trail visible in Shopify analytics.
Fluxos prontos
Product drop link
Keyword "DROP" or product name
DM with tracked product page link + 24h discount
Blog/article share
Keyword "READ" or article topic
DM with article link + email opt-in soft ask
App download
Keyword "APP" or "DOWNLOAD"
DM with deep link to App Store / Play Store
Erros comuns
Just dropping the URL with no copy around it
Add 1–2 sentences and a follow-up question. CTR doubles.
No UTMs on the link
Always tag with utm_source=instagram and a campaign-specific utm_campaign so you can attribute downstream.
Sending a different link than the post promised
Match expectations — if the comment said "free guide", send the guide, not a sales page.
FAQ
Yes — UTMs land in Google Analytics / Shopify / HubSpot. With our HubSpot integration, full DM-to-purchase attribution.
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