Instagram DM Flow Builder — Templates, Rules, AI Agent (2026)
DM Flow Builder

Build Instagram DM flows with templates + rules — or jump to AI-driven

For control: rule-based flow builder with templates. For autonomy: conversational AI agent (beta Q2 2026). Pick what fits the campaign.

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Что это такое

Two flow construction modes. Templates + rules: pick a template, customize the message, set keyword triggers. AI-driven: define the goal, agent handles the rest.

Most flows under 5 minutes to build. Templates cover lead magnet, discount, giveaway, cart recovery, and 20+ other common patterns.

Как это работает

1

Pick template or start blank

20+ pre-built templates. Or compose from scratch.

2

Set trigger

Keyword in comment, DM, Story reply, mention, or follow event.

3

Compose messages

Static text, image, link, multi-step. Variables for personalization.

4

Set conditional branches (optional)

On reply X, send message Y. On reply Z, hand-off.

Как сравниваются конкуренты

Template library
20+ templates
50+ templates
15+ templates
Visual drag-and-drop
Templates + rules
Best-in-class drag-and-drop
Yes
AI agent mode
Q2 2026 beta
AI Step (single response)
AI block
Conditional branching
Yes
Yes — deep
Yes
Brand-voice on comments
Yes
No
No

Сценарии использования, которым это нужно

Lead magnet delivery

Comment → DM with PDF + email opt-in.

Multi-step qualifier

3-question DM sequence with branches.

Giveaway flow

Confirm + bonus entry + winner picker.

Welcome flow

Follow → DM with intro + offer.

Cart recovery sequence

3-message drip over 7 days.

Influencer outreach

Personalized + brand kit on yes.

Часто задаваемые вопросы

Honest: ManyChat's drag-and-drop is more mature. We focus on speed-to-flow over visual polish — most flows under 5 min.

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Бесплатный пробный период. Без карты. Или оставайтесь бесплатными навсегда (50 сообщений/мес).